Vaad Harabbanim provides funding for the distribution of food coupons to needy families, to provide nourishment for children (and adults) who are going hungry.
Yes, even today there are malnourished children.
These projects are funded on a large scale before the holidays, and to needy recipients as needed. No one can tell that the needy are collecting from tzedakah. Thus there is no embarrassment to the recipient !